The value of great company culture
How important is having a strong corporate culture to your workplace and what role does it play in developing business partnerships?
While it is common sense to assume that happy employees lead to happy customers, the valuable link between a highly engaged and committed workforce and driving customer value is often underestimated.
At Corporate Travel Management (CTM), we understand how a positive culture is critical to both business success and effectively delivering the best outcomes for customers.
When our employees know exactly how their role contributes to company goals, we experience a boost in productivity and efficiency. This, in turn, leads directly to customer savings.
What does this mean for customers?
CTM’s aim is to provide superior service, market-leading technology solutions and a positive return on investment for customers. To achieve this, every member of our global team must play their part.
This allows our teams to respond quickly to customer needs and provide meaningful and agile solutions, which leads to cost efficiencies and long-term customer benefits.
Our travel solutions are developed and delivered by local consultants and strategic account management teams who are accountable for every aspect of customers’ travel programmes. They are empowered to make decisions based on what is happening on the ground. This allows our teams to respond quickly to customer needs and provide meaningful and agile solutions, which leads to cost efficiencies and long-term customer benefits.
From their first interaction, CTM’s travel consultants are focused on weaving themselves into the fabric of a customer’s business. Importantly, they are rewarded for service, not sales, which means they are always working in our customers’ best interest.
Driving continuous improvement
Our employees are encouraged to positively contribute to the company’s success. Their ideas and opinions are valued and respected, and we are proud of our high staff engagement rate.
The CTM team members work in an environment where they are confident to solve problems and eager to embrace change. Based on employee feedback, we have introduced several automation initiatives, freeing up our teams to focus on solving complex problems for customers, enhancing efficiency and productivity.
None of our success would be possible without the remarkable contributions of our people. They look after our customers’ needs every day and it is through their actions that our culture is strengthened and transformed
Every CTM employee understands the impact they have on our business objectives and the goals of our customers. As a result, we continue to develop highly empowered, highly engaged and highly strategic thinking across every member of our team for the long-term benefit of all our customers.