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Evaluating the success of your travel programme

As an expert in corporate travel, CTM understands the ins and outs of designing a travel programme that best fits businesses’ travel needs and expectations.

While immense time and effort goes into the creation of these meticulously-planned programmes, proper evaluation and adjustment is required to ensure its ongoing success. Below we list some key performance metrics to help identify whether your travel programme is living up to its expectations and delivering a return on investment for your business.

1. Booking days in advance

While business travel can be spontaneous at the best of times, preparation for routine visits or likely travel can result in significant savings for your business. By providing information on the savings opportunities for booking in advance, travel bookers are aware of the impact this small behavioural change has. Below, we examine how one CTM client could save 30% on their travel by booking 7 days in advance compared to 4 days.

Lost booking infographic (flights)-1


2. Online uptake

A successful travel programme improves the efficiency of travel bookings by streamlining the process and removing space for error. Through the use of an online booking tool with pre-saved traveller information and payment types, businesses can achieve greater staff productivity and less human-error. Significant savings can also be measured against the number of online bookings versus traditional offline bookings. According to an Amadeus study, increased online booking uptake can save your business approximately 26% on Travel Management Company (TMC) fees and an additional 9.1% on airline ticket spend.


3. Compliance

Designing and implementing a travel policy that ensures compliance can be a difficult task, especially when staff are used to booking travel independently and without restriction. 2019 statistics state that 49% of global business travellers aren’t able to book far enough in advance to meet company policy, another reason to encourage booking in advance. Furthermore, holding staff accountable for non-compliant bookings can be achieved through visual guilt concepts within online booking tools, whereby the travel booker is asked to select a reason for not choosing the company-preferred option. This gives further insight as to how your travel programme may need to be amended to improve compliance. Only displaying preferred brands, or particular travel times and classes removes any possibility of non-compliance when booking online. Measuring the number of out-of-policy bookings made offline compared to online can provide more incentive to favour online booking.


Time spent per booking

Minimising the time spent on booking travel allows your staff to focus on more productive tasks. Your travel programme should be designed to streamline the booking process, from the actual bookings down to the final approval. By removing unnecessary approval steps, your travel bookers can complete bookings swiftly. CTM's Lightning online booking tool hosts pre-saved traveller information and payment details, allowing travel arrangers to book air, hotel and car hire seamlessly. Examine your current travel booking process and identify steps that could be avoided through implementation of an OBT or by minimising approval stages.


For assistance in evaluating your travel programme, contact CTM’s team of travel experts today:

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